Over 11% of American adults and 38% of those who are “single and looking have used online dating sites or mobile dating apps. One in every ten American adults has used an online dating site or a mobile dating app. We refer to these individuals throughout this report as “online daters and we define them in the following way: 11% of internet users (representing 9% of all adults) say that they have personally used on online dating site such as Tender Date, Tinder or Match.com. 7% of cell phone apps users (representing 3% of all adults) say that they have used some kind of dating app on their cell phone. Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters. The questions we have used to measure online dating have evolved over the years, and as a result we cannot compare the size of the online dating population to some of our earlier surveys on the subject. However, the use of online dating sites has become steadily more prevalent in recent years in 2008 just 3% of all Americans said that they used an online dating site but by 2009 the figure had risen to 9% jumping ahead to 2017 the figure for internet users is now nearer 31%. So Online dating is no longer seen as a last attempt for those who are desperate and lonely to find true love or their soul mate it’s now socially acceptable to use the web to try and find your true love making this a multimillion dollar market.